Beyond the Grand Slams, Serena is redefining what it means to be an athlete-entrepreneur with a global mission.
Just when you think Serena Williams has done it all, she once again “changes the game” with a move that solidifies her legacy not just as a tennis legend, but as a formidable force for global change. Her latest announcement has everyone buzzing, and it’s a testament to her unwavering commitment to empowerment.
Serena has officially joined consumer goods giant Reckitt as their Entrepreneur-in-Residence. This isn’t a mere advisory role; it’s a significant five-year partnership for a program called “Reckitt Catalyst,” designed to fund and mentor up to 200 women-led health and hygiene startups across Africa, Asia, and Latin America. Announced at the Cannes Lions International Festival of Creativity, this initiative directly aligns with Serena’s long-standing dedication to supporting underrepresented founders and addressing critical social issues.
This move goes far beyond typical endorsements, demonstrating Serena’s deep engagement and passion for creating tangible impact. By lending her expertise, network, and formidable drive to this global venture, Serena Williams is truly rewriting the playbook for what a retired athlete can achieve, proving that her greatest championships may still be yet to come off the court
