Beyond the Court: Maria Sharapova’s Dynamic Brand Ambassador & Advisory Roles Maria Sharapova’s retirement fro
m professional tennis did not signal an end to her relationships with global brands; rather, it transformed them. She continues her influential Brand Ambassador & Advisory Roles, leveraging her unique insights, sophisticated image, and vast experience to provide invaluable counsel and endorsement for a diverse portfolio of companies like Nike, Evian, Naked Retail, and Bright.
These ongoing partnerships are a testament to the enduring strength of the “Maria Sharapova” brand. Companies recognize that her appeal goes beyond athletic prowess; it encompasses discipline, resilience, global recognition, and a keen understanding of luxury and lifestyle. As an advisor, she brings a practitioner’s perspective, having spent decades as the face of major campaigns and understanding what resonates with an international audience.
Her work with a long-term partner like Nike, for instance, has evolved from simply wearing their apparel to potentially contributing to strategic discussions on product development or athlete branding. With Evian, she continues to personify health and sophisticated hydration. Her involvement with newer ventures like Naked Retail and Bright (a teeth whitening company) showcases her willingness to diversify and back innovative businesses.
These roles are mutually beneficial: brands gain from her credibility and reach, while Sharapova remains connected to the pulse of global commerce and innovation. Her transition into these advisory capacities further cements her reputation as a shrewd businesswoman who understands how to build and maintain powerful, long-lasting brand relationships. Maria Sharapova isn’t just endorsing products; she’s actively shaping brands and contributing to their strategic success.
