Inside Novak Djokovic’s Ultra-Luxury Vegan Restaurant — $1,200 Salads and Crystal Water Draw Mixed Reactions

Novak Djokovic’s venture into the culinary world, an “ultra-luxury vegan restaurant,” is generating considerable buzz, but not all of it positive. Reports of $1,200 salads and crystal-infused water have led to distinctly mixed reactions, highlighting the ongoing conversation about accessibility and pretentiousness in high-end dining.

For dedicated fans of Djokovic and the vegan lifestyle, the restaurant represents a pioneering step. They might see it as a testament to his commitment to plant-based eating and a high-quality, health-conscious lifestyle. The extravagant prices could be rationalized as a reflection of premium, organic ingredients, innovative culinary techniques, and an exclusive dining experience. For some, it’s a chance to experience the “Djokovic lifestyle” firsthand, appreciating the attention to detail and unique offerings.

However, a significant portion of the public, particularly those unfamiliar with ultra-luxury dining, are reacting with astonishment and even scorn. The notion of a $1,200 salad is being widely ridiculed as absurd and out of touch, prompting questions about who the target audience truly is. Critics are labeling it as elitist and pretentious, arguing that such prices alienate the vast majority of people, even those interested in veganism. The “crystal water” also draws skepticism, perceived as a marketing gimmick rather than a genuine health benefit. This controversy sparks a broader debate about the role of luxury and exclusivity in promoting plant-based diets, and whether such ventures can truly be seen as universally beneficial or merely catering to a privileged few.